At the end of 2020 I had a great strategic conversation with a project partner and collaborator of The Sales Architect, Richard Lucas.
Focussing on marketing strategy and content marketing in particular, we covered the topics:
* The renewed importance, and acceleration of, digital marketing in the age of Covid-19
* How businesses should re-think their content strategy in 2021 to get ahead of their competitors
* The first 3 jobs that a Head of Marketing needs to do when landing as the first marketing representative in a young scale-up business
* Building a strong understanding of the metrics & KPIs that really influence marketing success in start-ups
Watch the Podcast below!
#marketingstrategy #contentmarketing #leadership