At the end of 2020 I had a great strategic conversation with a project partner and collaborator of The Sales Architect, Richard Lucas.

Focussing on marketing strategy and content marketing in particular, we covered the topics:

* The renewed importance, and acceleration of, digital marketing in the age of Covid-19

* How businesses should re-think their content strategy in 2021 to get ahead of their competitors

* The first 3 jobs that a Head of Marketing needs to do when landing as the first marketing representative in a young scale-up business

* Building a strong understanding of the metrics & KPIs that really influence marketing success in start-ups

Watch the Podcast below!

#marketingstrategy #contentmarketing #leadership