Just a few days into 2021, I spoke to Thomas Cheriyan from OwnBackup about all things Sales Enablement. During our insightful conversation we discussed:
* How important storytelling is in the sales process, and some tips on how to improve at it
* The advantages of dedicating time and resources to sales enablement – guided practice makes perfect!
* How the world of sales is changing now that pitches are all virtual
* What to look out for as a sales manager in order to effectively coach your sales reps into more consistent and high-performing behaviours
Watch the Podcast below!
#salesenablement #salesin2021 #salesleadership