Just a few days into 2021, I spoke to Thomas Cheriyan from OwnBackup about all things Sales Enablement. During our insightful conversation we discussed:

* How important storytelling is in the sales process, and some tips on how to improve at it

* The advantages of dedicating time and resources to sales enablement – guided practice makes perfect!

* How the world of sales is changing now that pitches are all virtual

* What to look out for as a sales manager in order to effectively coach your sales reps into more consistent and high-performing behaviours

Watch the Podcast below!

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