The ‘Growth Stack’

In order to set your business up for success, your tools and processes should act together as one mechanism, connected and aligned across your different departments. The Growth Stack brings all the key elements together to drive your business growth, increase customer satisfaction, improve your operational stability, and upskill your workforce.

Growth Discipline

Growth Activities

CRM

Recommended Tools

HubSpot, Pipedrive, Custify

Outbound Sales Strategy

Inbound & Nurture Campaign Strategy

Pipeline Structure & Maintenance

LinkedIn, Apollo.io, Reply.io, OctopusCRM, HubSpot, Mailchimp

Linkedin, Twitter, HubSpot, ActiveCampaign, Mailchimp, Intercom

HubSpot, Pipedrive, Custify

Growth Strategy & Pipeline Analytics

Sales Enablement Tools

Commercial & Legal Process Management

HubSpot, PipeDrive, Gong.io, Funnel.io, PowerBI, Google Analytics

Seismic, Gainsight, Workramp, HubSpot

Seismic, Workramp, HubSpot, Magentrix, Juro, Docusign

Customer Success Excellence

Project & Product Management Tools

Custify, ChurnZero, Zendesk, Gainsight, HubSpot

Monday, Asana, ClickUp, Basecamp, Trello, Miro, HubSpot

Virtual Communications Solutions

Webinar & Events Management

Portals & Information Management

Zoom, Hangouts, Slack, Teams, Discord, HubSpot, Intercom

Eventbrite, BigMarker, ON24, Zoom, Unlock, Magentrix

Seismic, Magentrix, HubSpot, Pipedrive

Employee Engagement Facilitation

Learning Management Systems

WeThrive, 15Five, SoapBox, Adam.ai, Emitype

WeThrive, 15Five, Magentrix, LinkedIn, Udemy, Youtube

CRM

HubSpot, Pipedrive, Custify

What elements make up each Growth Stack discipline?

CRM

The Backbone of Your Growth Stack: Modern CRM systems are so much more than a contact database - they act as the central pillar for all optimisation and automation activities. In fact, the best CRMs (eg. HubSpot) have adequate provision for all 5 of our growth disciplines without the need for additional 3rd party tools and processes. 

HubSpot, Pipedrive, Custify

Sales & Marketing

Outbound Sales Strategy: Generate more immediate qualified leads using our tried-and-tested campaign deployment strategy that uses a combination of scalable time-saving tools, across multiple channels (email, social media, and the phone) simultaneously.

Inbound & Nurture Campaign Strategy: Create and solidify the need for your services, and keep your leads warm, by providing value. We'll design campaigns and content strategies to make you a thought leader in your industry, so you're passively funnelling pre-qualified leads toward your sales reps.

Pipeline Structure & Maintenance: Establish a pipeline profile that matches the prospect's journey to becoming a client. Learn best practices for keeping a clean and realistic pipe, enabling more accurate deal diagnosis and forecasting.

LinkedIn, Apollo.io, Reply.io, Cognism, OctopusCRM, HubSpot, Mailchimp

Linkedin, Twitter, HubSpot, ActiveCampaign, Mailchimp, Postaga, Intercom

HubSpot, Pipedrive, Custify

Revenue Operations & Sales Enablement

Growth Strategy & Pipeline Analytics: Get a thorough understanding of your pipeline metrics using your custom designed revenue intelligence analysis. By using specific and measurable metrics to track your success, we can set realistic goals, reward reps appropriately, and optimise the prospect journey for increased growth.

Sales Enablement Tools: Arm your revenue-generating teams with all the training, collateral, and methodologies that they need to be successful. We'll build a central repository with clearly defined sales processes that increase sales performance, which can be further improved with 1:1 sales coaching.

Commercial & Legal Process Management: Ensure that your client-facing teams can issue quotes, invoices, SOWs, NDAs, and contracts with minimal friction. Control who receives what, when, and why. By automating and optimising this process, you reclaim time that can be better used to generate revenue.

HubSpot, PipeDrive, Gong.io, Funnel.io, PowerBI, Google Analytics

Seismic, Gainsight, Workramp, Magentrix, HubSpot

Seismic, Workramp, HubSpot, Magentrix, Juro, Docusign

Customer Success & Service Delivery

Customer Success Excellence: Give your account managers and customer success teams the tools to deliver on your promises. We work with you to build and implement a customised customer lifecycle management process, which brings stability to recurring revenue streams whilst creating opportunities for upsells and referrals that drive further growth.

Project & Product Management Tools: Every single member of your company should be connected to your customers' needs - that includes your operations, development, and product and service delivery teams. We can design a robust system to log enquiries, track tickets, and measure the associated metrics, so you can optimise the customer experience and improve satisfaction.

Custify, ChurnZero, Zendesk, Gainsight, Intercom, HubSpot

Monday, Asana, ClickUp, Basecamp, Trello, Miro, HubSpot

Communications & Information Management

Virtual Communications Solutions: Effective communications are critical. Your clients and teammates are used top-notch customer service in their B2C services, so an integrated experience between email, phone, and chat is expected in B2B too. We can deliver this cheaper and easier than ever with the latest software solutions.

Webinar & Events Management: Face-to-face interactions have suddenly become very limited, but the desire to connect and share value is increasing all the time. Well-designed webinars and online interactive events are one of the last bastions of effective one-to-many content delivery. We can deploy the latest immersive technology to take advantage of this trend, whilst automating most of the admin.

Portals & Information Management: Managing platforms for valuable information exchange is a great way of driving engagement with your teams, customers, and suppliers. These could be insight pages, shared drives, or fully structured portals. We can set up an integrated solution that's configurable, scales over time and offers a strong user experience. 

Zoom, Hangouts, Slack, Teams, Discord, HubSpot, Intercom

Eventbrite, BigMarker, ON24, Zoom, Unlock, Magentrix

Magentrix, Seismic, HubSpot

Employee Engagement & Learning

Employee Engagement Facilitation: Your people are your greatest asset. When they aren't performing at their maximum potential, your business feels the pressure. Backed by proven psychological methodology and line-management coaching best practices, we've carefully selected some industry-leading technology partners that will help you address staff fatigue or dissatisfaction in a more productive way.

Learning Management SystemsAs powerful as they are, the tools and processes that make up your unique Growth Stack will have limited benefits 'out of the box'. The real value comes when the users - your staff and customers - know how to use them effectively. Through a structured combination of customised and publicly available training materials, we'll get the most out of your new setup in no time.

WeThrive, 15Five, SoapBox, Adam.ai, Emitype

WeThrive, 15Five, Magentrix, LinkedIn, Udemy, Youtube

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